What a working growth system produces
15+ years as an operator across B2B, B2C, and B2B2C, with startup, enterprise, PE-backed, and IPO experience. I’ve built this from the inside. Not just advised from the outside.
Rebuilt at scale
Kastle Systems
VP, Growth Marketing | 2021 to 2026
Restructured the entire demand function at a 50-year-old national B2B company, from data hygiene and martech to attribution and budgeting.
112%
marketing-attributed revenue growth
54%
marketing-attributed pipeline growth
70%
lower sales creation multiple
38%
organic traffic growth
Startup + consulting
PreciseTarget + BJG Interactive
VP Marketing / Principal | 2019 to 2021
Go-to-market strategy for a pre-revenue data science startup, plus consulting for a pre-IPO insurtech company.
40+
earned media placements in 10 months
39%
website traffic growth
42%
LinkedIn engagement growth
33%
lift in account activation rate
Built from scratch
Alarm.com
Senior Manager, then Director, Consumer Marketing | 2011 to 2019
Built the consumer marketing team from scratch and led it through PE ownership and the IPO. Sold through a national dealer network (B2B2C).
428%
brand awareness lift in primary audience
181%
website traffic growth
115K+
qualified leads at 31% conversion
$3.7M+
bid revenue from partner lead platform
Where is your growth breaking today?
Book a 30-minute growth review. You’ll get the first place I’d look, plus a snapshot of how AI search describes your company.